Uplift Accounting

Problem areas

Branding, Website Design And Development, User Experience, SEO, Automation, Social Media

Industry

Account

Uplift Accounting is a team of expert accountants, bookkeepers, mortgage brokers and advisors based in Melbourne that aim to make your financial business and personal goals a reality! With 7 years in practice, they are passionate about finding affordable and reliable solutions to your financial problems.

Pain Points

They had been through several companies to maintain their website and were frustrated with the poor quality of service.
They were stuck with the WordPress theme that they’d purchased on the advice of their previous company and were in need of a revamp.
Their current email marketing process took too much time from the team.
Their website design and branding weren’t reflecting the brand values.
They needed to up their social media game with new designs and content that is on brand.

Project Objectives

Create a branding style guide and design custom assets for their brand.
Clean up the website UI.
Create an interactive online tax form for the website, ready for tax season 2020.
Optimize the site’s content for SEO
Integrate a chatbot for the site (We decided to use ManyChat)
Automate their emails processes to save time for the team
Create nurture campaigns for their customers
Design a custom social media template pack and other printable media for the team to reuse

Results

We revamped the old website to create a seamless experience for both the user and the team at Uplift Accounting. Not only did we automate their email marketing and develop an interactive online form for them, but we also created reusable design assets and templates that the whole team can use in the long run.

We aim to provide our customers with reliable resources and tools to help them grow their business and acquire and retain new customers!

Mask Solution's

Process

Keyword Research and SEO content creation

We conducted keyword research to identify what keywords Signal 23 could rank for and bring in more traffic for the site. Using these keywords, we created optimized content that would help them rank higher in the search results! We worked with the client throughout these stages to get their feedback on the website copy to ensure that it was up to their expectations.

Design

Along with our client’s input, our talented designers created a new look for the site and the interactive form, guaranteed to make Signal 23 stand out from the rest!

Development

Along with our client’s input, our talented designers created a new look for the site and the interactive form, guaranteed to make Signal 23 stand out from the rest!