Common Small Business Problems and How YOU Can Fix them (Part 1)

Startup Strategies
Author: MASK Digital Solutions
September 23, 2020

Starting your own small business can be tough. And while most will talk about how they made their business a success, few actually talk about the hiccups and stumbles that are bound to happen behind the scenes. As a small business owner, you’ll be constantly running into new problems and hurdles on your business journey; it’s inevitable and perfectly normal. And the BEST way to prevent them is to be aware of them and take action!

So we’ve outlined a few problems that you can take care of yourself! You don’t have to be super tech-savvy to handle these. It’s a good way to make sure your business is growing constantly whilst making sure the quality of your products and/or services aren’t compromised.

Here are 4 small business problems that YOU can fix right away!

1. Improving brand awareness to bring in more customers

You’ve just started up your small business, and now you need customers! How exactly do you bring in customers? Because you’re a small business, your team is likely to be small, and you’re probably handling everything yourself. From the marketing to the advertising to overseeing the actual production and delivery of your products and services. Which is why we’ve made sure our tips are efficient, quick and can be handled by you.


2. Hiring and retaining loyal employees

Loyalty is an important factor in any business, not just a small business. You have to be able to offload some of your responsibility to your employees and trust that it’ll be handled correctly. In order to do this, you need to hire employees that you think will be a great fit for your team. Always perform background research and look into their references and previous workplaces as well. A new employee is an investment, and you need to make sure that it’ll pay off in the long run. Once you’ve hired your employee, try to be honest and friendly with them. Create a fun, exciting work environment for your whole team.


Make sure you compensate your employees well based on the quality of their work and give them enough responsibility to make them feel like they’re a valued member of the team. You can also give your employees shares in your company if you’re not able to compensate them properly in the first few months of your launch.

In order to retain your employees, make sure you’re giving them a space to voice their thoughts and ideas. It’s a great way to not only boost your team’s morale but also to see how your products and services can be improved from a new perspective! Remember to keep your work environment, fun, yet professional. Go through all your legal documents and make sure your business is compliant with all the standards in your industry. This will help you make sure you don’t get into any unfortunate trouble in the future.

3. Working on your Email list

Email Marketing is probably one of the most cost-effective ways to grow your audience. You can turn potential leads or one-time buyers into loyal fans and advocates for your brand. It also helps you update your existing customers on any offers you might have going on.

With Email Marketing you can:

  • Build email lists targeted at different customer segments
  • Optimize your emails for the best Click Through Rate (CTR) and open rate
  • Automate the ENTIRE process of nurturing potential leads to customers by constantly engaging with them

In order to grow your email list, you can’t just include a sign-up form on your site and expect everyone that visits to want to be a part of your email list. You have to give them an incentive to do so. A lead magnet.

Lead magnets are digital materials you give away for free to provide your visitors with valuable information that they can use.

Lead magnets can be:


People that visit your site can opt in to sign up for your newsletters or download your lead magnets, adding them to your contact list. A great free option to use to manage your email marketing is MailChimp. If you’re looking to get more use out of your email marketing, then we’d suggest Active Campaign because it’s super easy to set up and integrate into your website. If you wanna learn more about these two options, there are a ton of online resources available, or you could give us a call or email us ( ) and we’d be happy to explain it to you!

4. Growth over Quality?

Growth over Quality is a question that all businesses struggle with. Sometimes we see businesses grow exponentially, but their quality suffers as a result. Sure, seeing your business grow is gratifying, but it’s always short lived if your products and services aren’t of the highest quality. If you’re spreading yourself out too thin, you might not be able to look into the quality of the products and services you’re offering.

If you are interested in expanding your business, you need to make sure you’re hiring the right people, making the best use of your space, whether it’s a physical or online store, etc. There is no one size fits all answer when it comes to making the decision between growth or quality. You have to use your judgement as a business owner and make the right choice not just for your business and its reputation, but for your employees and consumers.

If you need any help figuring this out, we’ve got a special Discovery Series where we help you uncover:

  1. Figure out your business goals and key problems and talk about your business journey.
  2. Create a customized customer avatar for your business with you and your team.
  3. Competitor Analysis, this helps us identify how we can make a memorable impact on your customers.
  4. We give you tactics to get ahead of your competitors. We’ll create a strategy that is guaranteed to make a lasting digital impression.

Not sure how helpful it will be? Why not book a FREE Strategy Consult with us and test the waters to see if we are a fit! You can schedule your free consultation here

Getting ahead of your problems means that you’ll spend less time working in your business and more time working ON your business and actually growing it instead. This also means you’ll be better equipped to handle your business overheads and/or operational inefficiencies, marketing budget, advertising spend, etc. (you get the picture).

More importantly, it allows you to spend more quality time on the things and people that matter. You don’t have to handle ALL your business problems alone. Sometimes it might be cheaper and more efficient in the long run to hire a digital agency to tackle certain aspects of your business. Speak to one of our digital strategists and we’ll be more than happy to guide you on this process. We’ll advise you on what you can tackle in-house and what business aspects you could outsource to an agency.

Are you ready to make a lasting digital impression?
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