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You know your brand, but does your audience know what your brand’s voice is and what it stands for? Developing your brand voice allows you to:
And it’s not as hard as you think it is! You just need to sit down with your team and complete the FIVE steps we’ve outlined as follows and you’ve got yourself a distinct brand voice!
Before you can correctly convey your brand’s personality, you need to define it first. The best way to define your brand is to identify who your ideal customers are by creating customer personas. To do this, you have to:
Once your customer’s persons are defined, you can create a content strategy and messaging platform that touches base on these points:
Once you’ve figured this out, you can create content that resonates with your customers based on their personality.
Now that you’ve identified who your ideal audience is, it’s time to figure out how you’re going to get your message across. Figuring out your brand’s voice allows you to make sure your content is being received by your audience in a way that is more relatable. You don’t want to come off as too standoffish or too preppy if that’s not what your brand’s personality actually is.
You can use a brand voice chart to identify what tone you want to set for your brand’s content and imagery online. Your brand voice is an important part of making sure your message makes a lasting impression on your audience.
You can use the brand voice chart below to identify the tone your brand will follow. This helps your brand’s personality come out on your social media platforms.. Personally, we’ve decided to take on a more passionate tone as we want to be more personal and honest with our content and provide our audience with valuable information and tips that they can put to good use.
Remember to be consistent with the language and tone used in your content. It should match the personality of your brand, on all social media channels and digital platforms. You should also embody your brand personality whenever you’re presenting yourself or pitching your products and services to potential clients. This makes your brand more memorable to them and helps them realize exactly what your brand stands for and what it’s values are.
Speaking of channels, choosing what social media channels you choose to be active on contributes to your brand’s personality more than you think it would. Every social media channel is different and has its own unique style and audience.
Remember that portraying your brand as stable and consistent is key. So start with one platform and get comfortable before moving to the next.
In order to choose the right social media channels for your brand, consider these points of your customer persona.
You can then identify the channels that best line up with your brand and the type of message you want to deliver.
If you’re marketing to professionals as a B2B company, LinkedIn is the best channel to use as it allows you to:
Facebook and Instagram are the best channels to engage with your audience and drive more traffic to your website and raise awareness for your brand. These platforms allow you to be more personal with your followers and take your customer service to the next level.
Note down any emerging social media trends and identify what tone you will use to respond to your customers and criticism.
Figuring out the voice and channels you use to deliver your message is just half of the work. Your content is JUST as important. You have to think about how you want to present your brand to your audience and how you want to maximize your use of each channel. Would you be using social media for:
Once you’ve figured this out, you have to plan out your content accordingly using a content planner to make sure that you’re consistent with your brand voice. You can then begin nurturing a connection with your audience.
Storytelling is one of the best ways to convey your brand personality to your audience. You can use it to establish an emotional connection with them, whether you’re marketing to other businesses or consumers. It prompts your audience to share your content and engage with your brand.
How do you create an authentic brand story?
How you deliver your brand personality can either strengthen or weaken the relationship your audience has with your company. You should always remember that your brand represents your business and it’s reputation online.
Establish a distinct brand voice that communicates your brand’s personality in an authentic, accurate and unique way, to help more people connect with it and remember it. It might be tough at first, to get used to this new ‘voice’, but stick to it and soon you won’t have any trouble creating content that is on brand and speaks to your audience in a memorable way.